Case Studies

  • European villa holidays
    Specialist villa holidays
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    Specialist villa holidays

    European villa holidays

    Wish Sicily is a villa portal featuring around 180 villas and apartments in Sicily. Following a soft launch in 2014, the company employed JG Communications at the start of 2015 to oversee all UK media activity. Within three months, coverage had appeared in all the broadsheet press and on online media such as High50.com, generating a considerable number of enquiries.

    Other activity undertaken on behalf of the company includes the organisation of press visits, writing newsletters, copy and content.

    Having worked several years ago with JG Communications before Wish Sicily was launched, I was delighted when Jenny agreed to launch us to the press early in 2015. Jenny happily turns her hand to any aspect of our marketing strategy, from straightforward media relations to copy and content writing and general advice on the UK market.’

    Gioacchino Sortino, Wish Sicily
  • European villa rental
    European villa rental
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    European villa rental

    European villa rental

    Croatian Villa Holidays has been running a successful operation for over 20 years, representing around 350 properties in Croatia and with smaller programmes in Montenegro and Slovenia.

    Until September 2013, Croatian Villa Holidays was unknown to the UK press. Since working with the company, JG Communications has secured press coverage on a regular basis in all broadsheet and tabloid newspapers and in several online channels, including Family Traveller, AOL and MSN.

    Jenny has given us an excellent understanding of what is required by the UK media and has also guided us with social media activity and general marketing strategy. We're delighted with the results achieved to date – both in terms of exposure and resulting enquiries – and look forward to reaping the rewards of other initiatives Jenny has planned.

    Laida Nowell, Croatian Villa Holidays
  • Tour Operators
    Tour operators
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    Tour operators

    Tour Operators

    ExpertoItaly organises tailor made holidays to Italy, offering accommodation in villas, apartments, boutique hotels and B&B’s and a bespoke service to an increasingly sophisticated and knowledgeable audience.

    In addition to generating mainstream media exposure for ExpertoItaly, JG Communications is heavily involved in creating web content, including villa and hotel descriptions, news stories and e-newsletters.

    The flexibility of working with a small specialist consultancy has been perfect for us – Jenny gets involved with all our marketing activity, both strategically and in a very hands-on way, which is exactly what we need.

    Antonio Cresce, ExpertoItaly
  • Family Holidays
    Family holidays
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    Family holidays

    Family Holidays

    Sands Resort Hotel, Cornwall. 'I'd be surprised if any other British hotel could compete on second guessing every single family need and all the guests I questioned love Sands for the kids' clubs and the competitive prices.' (The Times)

    JG Communications has represented several tour operators and hotels involved in the family holiday market. A campaign for Keycamp Holidays extended over 15 years, managed on an in-house basis and latterly, as an independent consultant.

    PR activity was implemented for the family-friendly Sands Resort Hotel, Cornwall for around ten years, achieving regular exposure in all media, including national TV.

  • Content Writing
    Content writing
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    Content writing

    Content Writing

    Extensive copy and content writing has been implemented on behalf of several clients. In addition to media relations, JG Communications was responsible for writing much of the website, including all villa texts, for former client soloSicily.

    Recent projects on behalf of other clients include customer newsletters, hotel and villa texts, destination guides and general content.

    JG Communications has recently designed, and currently maintains, a new blog for Italy holiday specialist, ExpertoItaly.